Niles, Michigan — NCP Coatings LLC, a leading provider of specialty performance coatings for industrial, military and forestry markets, is proud to announce the launch of its new brand identity, logo, and website. This significant transformation reflects the company’s commitment to innovation, growth, and excellence as it continues to set the standard in the coatings industry.
For more than 75 years, NCP Coatings has built a legacy of reliability, technical expertise, and customer focus. The refreshed brand identity embodies this rich history while looking boldly toward the future.
“Our new logo is a powerful symbol of who we are and where we’re going,” said Doug Mattscheck, CEO of NCP Coatings. “The bottom-left portion of the icon represents our foundation of reliability and strength, while the upper-right portion symbolizes our upward focus on innovation, growth, and delivering excellence to our customers.”
The rebrand also includes a revamped website designed to enhance the customer experience. With an intuitive design, rich content, and new features, the website highlights NCP Coatings’ capabilities, product lines, and commitment to solving complex challenges in specialty performance coating markets.
Excellence in Every Layer
The company’s new tagline, “Setting the Standard for Excellence,” underscores NCP Coatings’ mission to deliver value-driven solutions for its customers, partners, and employees.
The rebrand reflects the company’s vision of maintaining a nimble, customer-focused approach while growing its market impact and driving sustainable success. With a commitment to safety, continuous improvement, and results-oriented strategies, NCP Coatings is poised to lead the industry into a new era of excellence.
Powerful Partnerships
“The rebranding of NCP Coatings is not just a visual change—it’s a signal of how we’re elevating our commercial efforts to better serve our manufacturing customers and distribution partners,” said Lacey Meer, Chief Commercial Officer at NCP Coatings. “Our new brand and website position us to grow our reach, provide innovative solutions, and strengthen the relationships that drive our success in the specialty coatings market. It’s an exciting time to be part of this journey.”
Celebrating the People Behind the Brand
The rebranding initiative is also a celebration of NCP Coatings’ dedicated team, whose diverse backgrounds, innovative thinking, and unwavering commitment to quality drive the company’s success.
“Our people are at the heart of our transformation,” said Mattscheck. “Their passion and expertise inspire us to aim higher, deliver better, and create value for our customers every day.”
Discover the New NCP Coatings
Explore NCP Coatings’ new brand identity and website at www.ncpcoatings.com. Join us as we continue to set the standard for excellence in every layer—coatings, customer service, partnerships, and teamwork.
About NCP Coatings LLC
Founded in 1948 and headquartered in Niles, Michigan, NCP Coatings LLC is a leader in specialty performance coatings for industrial, military, forestry, and commercial markets. With a focus on innovation, customer partnerships, and agility, NCP Coatings delivers advanced solutions designed to meet the most demanding challenges.
For more information, visit www.ncpcoatings.com.